When a marketer begins working in online advertising, they are met with a blizzard of abbreviations that will take careful research and testing to fully understand.? After all, many marketers start with their own ad budget or that of a trusted client.?? A lot is at stake. Hopefully this article will alleviate some pain for [...]
As VP of Sales and Marketing at DC Expo for 20 years, one of my main functions was to ensure that we brought in qualified buyers to see the vendors at the trade show. DC Expo show was the first for Supply Chain Technology Expo ever and opened in 1985 shortly after the PC hit [...]
As more and more people go online, they get used to buying online. This article explains how, as the potential marketplace for the online trader continues to grow, it would be hard for anyone to predict any sector that will not be affected. ?1. The online price guide The Internet started out as an information [...]
